5% Niacinamide Hydra Bright Xcellence™ Face Serum
Smart And Handsome 5% Niacinamide Brightening Face Serum – a powerhouse serum that works to enhance skin radiance, reduce pigmentation, and even out skin tone. Crafted with NatSci innovation, this serum delivers a potent blend of science-backed actives and nature-derived goodness to give men brighter, healthier, and more even-toned skin with regular use.
Brighter & Radiant Skin – Reduces dullness and enhances skin glow with consistent use.
Fades Pigmentation & Age Spots – Helps lighten dark spots and uneven skin tone for a clear complexion.
5% Niacinamide – Lightens the skin, Strengthens the skin barrier, regulates oil production, and improves skin texture.
Alpha Arbutin (Science) – A clinically proven skin-brightening agent that effectively reduces hyperpigmentation.
Bakuchiol (Nature) – A gentle yet effective natural alternative to retinol that promotes skin renewal and reduces signs of aging.
Free from Parabens, Mineral Oil, Sulphates, Phthalates & Artificial Colorants – Clean formulation for safe, everyday use.
Lightweight & Non-Greasy – Absorbs quickly without making the skin oily or sticky.
Dermatologically Approved – Suitable for all skin types, including sensitive skin.
Aqua, Niacinamide, Ethylhexyl Methoxycinnamate, C12-15 Alkyl Benzoate, Propanediol , Ethylhexyl Triazone, Glycerin (and) Capsicum Annuum Fruit Extract (and) Xanthan Gum, Water (and) Sodium PCA (and) Panthenol (and) Glycerin (and) Sodium Hyaluronate (and) L-Proline (and) Hydroxyproline, Butyl Methoxydibenzoylmethane, Hamamelis Virginiana (Witch Hazel) Water, Sodium Lactate, Mica (and) Titanium dioxide, Phenoxyethanol (and) Ethylhexylglycerin, Parfum, Polyacrylate Crosspolymer-6, Allantoin, Hydroxypropyl Gaur, Polysorbate 20, Squalane, Caprylic /Capric Triglyceride, Disodium EDTA, Pentaerythrityl Tetra-Di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Bakuchiol, Alpha-Arbutin, Citric Acid
Step 1: Cleanse your face and pat dry.
Step 2: Take a few drops of Smart And Handsome 5% Niacinamide Brightening Face Serum and apply evenly to the face.
Step 3: Gently massage in upward circular motions until fully absorbed.
Step 4: Use twice daily for best results.



