Serum

5% Niacinamide Hydra Bright Xcellence™ Face Serum

Smart And Handsome 5% Niacinamide Brightening Face Serum – a powerhouse serum that works to enhance skin radiance, reduce pigmentation, and even out skin tone. Crafted with NatSci innovation, this serum delivers a potent blend of science-backed actives and nature-derived goodness to give men brighter, healthier, and more even-toned skin with regular use.

Free from Paraben, Mineral Oil, Sulphates, Phthalates, Artificial Colorants
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Brighter & Radiant Skin – Reduces dullness and enhances skin glow with consistent use.

Fades Pigmentation & Age Spots – Helps lighten dark spots and uneven skin tone for a clear complexion.

5% Niacinamide – Lightens the skin, Strengthens the skin barrier, regulates oil production, and improves skin texture.

Alpha Arbutin (Science) – A clinically proven skin-brightening agent that effectively reduces hyperpigmentation.

Bakuchiol (Nature) – A gentle yet effective natural alternative to retinol that promotes skin renewal and reduces signs of aging.

Free from Parabens, Mineral Oil, Sulphates, Phthalates & Artificial Colorants – Clean formulation for safe, everyday use.

Lightweight & Non-Greasy – Absorbs quickly without making the skin oily or sticky.

Dermatologically Approved – Suitable for all skin types, including sensitive skin.

Aqua, Niacinamide, Ethylhexyl Methoxycinnamate, C12-15 Alkyl Benzoate, Propanediol , Ethylhexyl Triazone, Glycerin (and) Capsicum Annuum Fruit Extract (and) Xanthan Gum, Water (and) Sodium PCA (and) Panthenol (and) Glycerin (and) Sodium Hyaluronate (and) L-Proline (and) Hydroxyproline, Butyl Methoxydibenzoylmethane, Hamamelis Virginiana (Witch Hazel) Water, Sodium Lactate, Mica (and) Titanium dioxide, Phenoxyethanol (and) Ethylhexylglycerin, Parfum, Polyacrylate Crosspolymer-6, Allantoin, Hydroxypropyl Gaur, Polysorbate 20, Squalane, Caprylic /Capric Triglyceride, Disodium EDTA, Pentaerythrityl Tetra-Di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Bakuchiol, Alpha-Arbutin, Citric Acid

 

Step 1: Cleanse your face and pat dry.

Step 2: Take a few drops of Smart And Handsome 5% Niacinamide Brightening Face Serum and apply evenly to the face.

Step 3: Gently massage in upward circular motions until fully absorbed.

Step 4: Use twice daily for best results.

Frequently Asked Questions

Yes, it’s safe and effective for twice-daily use — morning and night.

Not at all. It’s lightweight, oil-free, and quickly absorbed — perfect for oily or combination skin.

Most men see visible improvement in skin tone and dark spots in 3–4 weeks with consistent use.

Yes. Follow with Smart And Handsome SunShield ProMaxx SPF 50 PA+++ during the day for optimal protection

Absolutely. It’s dermatologically tested and free from irritants — suitable for all skin types.

Yes! The 5% Niacinamide helps fade post-acne marks and strengthens the skin barrier over time.
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