About Us
Our Story
Fair and Handsome, the pioneer of men’s face cream in India, has been a trailblazer in the men’s grooming category since 2005. Now rebranded as Smart And Handsome, is redefining male grooming to meet the evolving needs of the modern man. With a focus on delivering comprehensive skin benefits, Smart And Handsome empowers men to look and feel their best every day.
Today’s men aspire to achieve the best version of their skin and are open to exploring diverse product formats. Smart And Handsome caters to this demand with a wide range of expertly formulated solutions, including face washes, creams and specialized grooming products. The innovative Nature F1rst Range, infused with the natural goodness of Green Tea and Olives, combines the power of nature with cutting-edge science to deliver healthy, radiant skin. From achieving an oil-free look to fighting pimple marks and brightening the skin, the Brightening Range is tailored to address every skincare concern with precision. Repositioned as modern, inclusive and aspirational, Smart And Handsome is the ultimate one-stop solution for male grooming needs. With scientifically advanced formulations, a commitment to natural ingredients and proven results, the brand ensures that men have the confidence to take on any challenge with a fresh, healthy and radiant look.
For every grooming goal, there’s a Smart And Handsome product, including the Nature F1rst and Brightening Range, that fits seamlessly into the lifestyle of the contemporary man.
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Why Choose Us: Smarter Skincare, Better Results
At the core of Smart And Handsome lies the belief that effective skin care is intelligent skincare. Our enhanced range of products is designed to deliver visible results with long-lasting impact. The Instant Brightening Face Wash ensures a brighter skin, refreshing and cleansing the skin to perfection. Meanwhile, the 100% Oil Clear Face Wash is crafted to tackle excess oil, leaving skin fresh, clean and shine-free throughout the day. For deeper care, the Long-Lasting Brightening Cream works to reduce dark spots while offering essential UV protection, providing all-day radiance.
In addition to our core range, the Nature F1rst line blends natural ingredients with modern science for those who prefer a more nature-inspired approach. Enriched with the antioxidant power of green tea, this range calms and protects the skin from environmental damage. Olive extracts, known for their nourishing properties, hydrate the skin deeply, leaving it soft, smooth and revitalised. Together, these ingredients strike the perfect balance between nature’s purity and scientific precision.
The Importance of Men’s Skincare
Men’s skin is not the same as women’s—it is thicker, oilier and more exposed to daily aggressors such as pollution and UV rays. Understanding this, Smart And Handsome is dedicated to formulating products that cater specifically to these needs. Our products control excess oil without stripping the skin of moisture, fade dark spots to improve skin tone and provide essential UV protection to prevent damage. This targeted approach ensures that men’s skincare is not only effective but also simple and effortless.
The Smart And Handsome Promise
Though our name has changed, our mission remains unchanged: to empower men with grooming solutions that deliver real and lasting results. Whether you seek a brighter complexion, a matte, oil-free look or naturally glowing skin, Smart And Handsome guarantees you’ll look and feel your best every day. True confidence comes from smart skincare and with Smart And Handsome, you’re always one step ahead.
Experience the future of men’s grooming. Be smart, be handsome and embrace the smarter way to care for your skin.