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In 2005, Fair And Handsome revolutionized men’s grooming in India by launching the first-ever face cream designed specifically for men, addressing the unique needs of tougher, oilier male skin. It empowered men to step beyond using generic products and embrace skincare tailored for them, redefining confidence and personal care.
Fast forward to 2025, the brand has evolved into Smart And Handsome, moving beyond radiance to embrace holistic grooming solutions. This transformation reflects the aspirations of the modern man—confident, sophisticated and seeking smarter skin care choices. With innovations like the Brightening Range for enhanced glow and Nature F1rst with olives and green tea for natural nourishment, Smart And Handsome caters to men who value both style and substance.
From being a pioneer in men’s skincare to becoming a symbol of modern masculinity, Smart And Handsome remains committed to delivering quality, innovation and empowerment for every man.

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