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In 2005, Fair And Handsome revolutionized men’s grooming in India by launching the first-ever face cream designed specifically for men, addressing the unique needs of tougher, oilier male skin. It empowered men to step beyond using generic products and embrace skincare tailored for them, redefining confidence and personal care.
Fast forward to 2025, the brand has evolved into Smart And Handsome, moving beyond radiance to embrace holistic grooming solutions. This transformation reflects the aspirations of the modern man—confident, sophisticated and seeking smarter skin care choices. With innovations like the Brightening Range for enhanced glow and Nature F1rst with olives and green tea for natural nourishment, Smart And Handsome caters to men who value both style and substance.
From being a pioneer in men’s skincare to becoming a symbol of modern masculinity, Smart And Handsome remains committed to delivering quality, innovation and empowerment for every man.
smart and handsome - handsome range
WHAT OUR CONSUMERS LOVE ABOUT US
Tushar Gupta
Tushar Gupta
Smart And Handsome Instant Brightening Face Wash
I am using this product and I must say it is awesome. The fragrance is awesome. I like this product as it shows positive effect on my face.
Rohit R.
Rohit R.
Smart And Handsome Brightening Cream for Men
I have been using this for a very long time, can’t say anything about the effects on my skin but in summer time it is very useful to me. No sweat came out of my face after applying it.
Aviral Jain
Aviral Jain
Smart And Handsome 100% Oil Clear Face Wash
The face wash is great, gives a cooling effect on the face, smells nice and clears the dirt and oil in no time.
NEW LAUNCHES
Smart And Handsome Nature F1rst Healthy Brightening Face Wash™
Introducing Nature F1rst Healthy Brightening Face Wash™, the ultimate grooming solution for men. Infused with the natural goodness of Green Tea and Olives. Upgrade your skincare routine with Smart And Handsome Nature F1rst Healthy Brightening Face Wash—trusted for healthy, confident and oil-free skin!
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Smart And Handsome Nature F1rst Healthy Brightening Cream™
Elevate your skincare game with Nature F1rst Healthy Brightening Cream™, crafted for men who demand the best. Powered by the natural benefits of Green Tea and Olives, this cream ensures deep hydration, nourishment and a radiant, healthy glow for your skin.
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Smart And Handsome Brightening Cream for Men - Front
Smart And Handsome Brightening Cream for Men™
Designed specifically for tough male skin, Smart And Handsome Brightening Cream™ combines powerful niacinamide and liquorice extracts to provide visible results. It combats the challenges of thicker, oilier male skin exposed to sun, pollution, and irritants. Developed by skincare experts, it delivers an instantly brighter look and visibly reduces dark spots with regular use. Use twice daily for the best results.
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Smart And Handsome Instant Brightening Face Wash - 50g - Front
Smart And Handsome Instant Brightening Face Wash™
In today's fast-paced world, grooming isn't just a routine—it's an essential part of looking and feeling confident. Smart And Handsome Instant Brightening Face Wash is your go-to solution for achieving instantly refreshed and radiant skin.
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Smart And Handsome 100% Oil Clear Face Wash - 50g - Front
Smart And Handsome 100% Oil Clear Face Wash™
Tailored for men’s tough and oily skin, Smart And Handsome 100% Oil Clear Face Wash™ is your ultimate sebum-balancing solution.
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